THE OBJECTIVE
There are a couple of cases that happened in China, which is the patient stabbed doctor. Because they believe doctors overcharged them. The relationship between patient and doctor is one of the most important social issues. Design an exhibition about the doctor-patient relationship aims to break down people's misunderstanding of doctors.
THE SOLUTION
This exhibition will tell a story about how doctors are helping us. For example, doctors are going to a place which is the most dangerous place right now to cure people who have coronavirus. They are as same as you and me, but who carry way much heavy than us because they are doctors. To let people worship then instead of hurt them with a reason not even exist.
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Logo
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Booklet
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Poster
DELIVERABLES
BOOKLET
In the booklet, I used some words and ground glass as design elements, and these words printed on vellum paper intuitively describe the characteristics of doctors. When people opened vellum paper to read the text, the article explained the words in detail. Opening vellum paper means breaking through the fog and barriers to get to know the community of doctors. At the same time, an electrocardiogram is another design element that expresses the mentality of doctors. This booklet is showing people how medical workers are working so hard to cure us. Many stories are telling people how they do they are best. For example, doctors are sleeping in the locker room after they did ten operations a day. Doctors are leaving home in the middle of the night just because his patient's situation drops down.
LOGO
This logo uses ground glass as the main element, when people see this logo, they will think of SHIT. This may be how many people react when they see a doctor, but it also represents the state of the doctor-patient relationship. But doctors are really just strangers in blue and white who will give everything they have for you.
